A Good Man is Hard to Find Essay Example for Free

A Good Man is Hard to Find Essay In Flannery O’Connor’s story A Good Man is Hard to Find the title illustrates the changing times and how progressively from the grandmother’s perspective, the future is quite different from the past; in which the grandmother believes that the past presented people with a much simpler way of life and the future is not as decadent and is too complex. The title also refers to the interchange between the grandmother and the Misfit at the end of the story. The Misfit is a man who was has recently escaped from prison. When the grandmother and the Misfit meet up on a country road after the grandmother’s family has been in a car wreck the Misfit and his gang take care of the family, with the Misfit killing the grandmother last. The title of the book bears relevance to this in a foreshadowing manner in that the ideals that the grandmother tries to uphold and apply to the Misfit bear no relevance in reality; for her, the title connotes that the past is unattainable; a good man is hard to find means that the world is changing rapidly and her reference towards life is outdated. For the Misfit the reader can foreshadow how the title connotes his childhood and how he simply was borne bad and that the object of a good man being hard to find entails the psycho-socio-balance that cannot exist rightly in any man seemingly. Furthermore, the title foreshadows in a way how the world has lapsed in faith; both the grandmother and the Misfit have a lack of faith in anything, and as O’Connor has written the story she adds in her touch of personality, If you would pray, the old lady said, Jesus would help you. Thats right, The Misfit said. Well then, why dont you pray? she asked trembling with delight suddenly. I dont want no hep, he said. Im doing all right by myself. (O’Connor A Good Man is Hard to Find 11). Thus, when the Misfit admits that he likes who is, or at least does not want to go around changing who he is, it is O’Connor’s omission that there is no such thing as a saint, as a good man and thus the impetus for the title is found, and all of the foreshadowing can be found in this title for the reader. The theme of the book is progression; progress from a former state of being to a later state of being which is shown succinctly with the car trip, the drive down the country road to a house which does not exist in that state and finally with the family facing their death at the pistol end of the Misfit and his gang. It is through this theme of progression that the reader may also connote foreshadowing because with this progress, the family cannot expect to stay the same, and since the grandmother is a character so set in her ways, the only way for her to change in the story is through death. This theme of progress goes into detail with the characterization of the Misfit. The Misfit, like the grandmother denies the theme of progression, which is also a foreshadowing in the story as the reader knows the Misfit’s character will not change and thus, will kill the family, because if he doesn’t kill the family it’s a sign of progression and change. While the grandmother clings wholeheartedly to the past, the Misfit does this as well. The grandmother changes by dying and the Misfit stays the same by killing the grandmother and the family. I call myself The Misfit, he said, because I cant make what all I done wrong fit what all I gone through in punishment. (O’Connor A Good Man is Hard to Find 11). Thus, the Misfit is stating that his future does not match his expectations, and his progression as a person has stalled and his stuck being the Misfit which incidentally is a name he designed and applied to himself to further exemplify that he is without development and surely, as represented in O’Connor’s story a man without hope of change. O’Connor’s story subsequently allows the reader to find out that what the grandmother and Misfit’s true crime is that they fear change and thus that is their sin. O’Connor’s story is a tale told about redemption; or rather the lack of redemption. Neither the grandmother nor the Misfit feel morally remiss about their actions or their attitude towards things, such as crime and killing for the Misfit and racism and prejudices for the grandmother. By allowing these characters to be recalcitrant toward the theme of progression she is making the characters human which is not often done in novels or short stories. O’Connor’s approach to characterization makes for the story to have a lot of gumption in its writing style and subject matter. By including the ‘dirtier’ side of life, such as biases and murdering O’Connor is allowing the story to shape within a paradigm of humanity which must by its nature be inclusive of both good and bad, and O’Connor is an expert in the writing of the yin and yang as it were. Work Cited O’Conner, Flannery. A Good Man is Hard to Find. Harvest Books, New York. 1977.

Dryness and Spiritual Decay in The Waste Land Essay -- T.S. Eliot Wast

Dryness and Spiritual Decay in The Waste Land      Ã‚  Ã‚  Ã‚   T.S. Eliot peppers "The Waste Land," his apocalyptic poem, with images of modern aridity and inarticulacy that contrast with fertile allusions to previous times. Eliot's language details a brittle era, rife with wars physical and sexual, spiritually broken, culturally decaying, dry and dusty. His references to the Fisher King and mythical vegetation rituals imply that the 20th-century world is in need of a Quester to irrigate the land. "The Waste Land" refuses to provide a simple solution; the properties of the language serve to make for an ambiguous narrative and conclusion, one as confusing and fragmented as Eliot's era itself.    Eliot wastes no time drawing out the first irony of the poem. In the first lines of "The Burial of the Dead," the speaker comments on Jesus' crucifixion and Chaucer while using brutal sounds to relate his spiritual coldness in a warm environment. In "The General Prologue" to The Canterbury Tales, Chaucer poetically writes "Whan that April with his showres soote/ The droughte of March hath perced to the roote,/ And bathed every veine in swich licour,/ Of which vertu engrendred is the flowr" (Norton Anthology to English Literature, sixth edition, vol. 1, p.81). For "The Wasteland's" speaker, "April is the cruellest month, breeding/ Lilacs out of the dead land, mixing/ Memory and desire, stirring/ Dull roots with spring rain" (Norton Anthology of Poetry, fourth edition, p.1236, lines 1-4). The harsh "c's" and muted "d's" throughout point to the speaker's disenchantment with a world full of paradoxes and dichotomies. The "mixing" of "Memory and desire" only hurts him, as do all the verbs , which Eliot places at the ends of their lines to int... ...o present ideas and to withhold personal interaction, it is difficult to read "The Wasteland" without questioning authorial intent. Is the Fisher King in the last stanza, written in the first person, possibly the poet himself, come to rescue us in Nietzschean ÃÅ"ber-Mensch form? Though he would certainly argue against the validity of such a self-enlarging statement (or maybe not), Eliot must have written "The Wasteland" with some hopes that it would somehow end his land's drought. In this sense, then, the writer is a type of Fisher King, and the new ritual is not vegetable harvesting, but writing.    Works Cited: Abrams et al. The Norton Anthology of English Literature, sixth edition, vol. 1. New York: W. W. Norton & Company, Inc., 1993. Ferguson et al. The Norton Anthology of Poetry, fourth edition. New York: W. W. Norton & Company, Inc., 1996.   

Change Management †the One Right Way Essay

However the offer is often illusory, for particular change approaches usually apply to particular situations, and simple solutions sometimes ignore the complexities of real life. (Stace and Dunphy, 2001, p 5) To utilise a single change approach is to assume that all organisations, all situations and all internal and external variables and influences remain constant. It applies the same logic to all changes without consideration of the many and varied influencing factors. I generally agree with the statement presented by Stace and Dunphy but am interested in the reasons underlying the requirement for simple, easy and fast change interventions. Are managers and change agents lazy and only looking for simple solutions? Does management consider change unimportant? Do management really believe that a single solution is going to work in every case? What is behind this trend? Bold (2011) suggests that change itself is becoming the only constant or ‘business as usual’ in the modern business environment. With technological advancements over the past 10 years, organisation now have the ability to access, collect and process enormous amounts of business data very quickly. This has provided management with the ability to understand the current health of their organisational processes and track against set goals and targets quickly and accurately. Previously, managers may have waited for end of month or end of quarter reporting from all business units to be collated and presented to gain an accurate understanding of the current business position and gauge the results from previous decisions made. Now, when a manager wants to make a change, they want it implemented as soon as possible so they can assess the impact of the change. Due to the high amount of change occurring in modern organisations and management’s requirement for immediate solutions, I believe that pressure is placed onto the change agents to provide solutions, often without the resources or time to perform adequate analysis to plan and implement the best change approach. As Bold (2011) suggested, change is becoming ‘business as usual’ and management may expect change managers to be able to develop a change process (i. e. the one right way), in the way that other parts of the organisation develops other repeatable ‘business as usual’ processes. Corporate competencies for change management constitute the critical capacity that is needed to create a learning organisation which is flexible, dynamic and adaptable in a rapidly changing and volatile environment. (Turner and Crawford 1998) As recent as the 1990’s, research was being undertaken by Romanelli & Tushman (1994) that proposed an alternate viewpoint. Their punctuated equilibrium paradigm argues that relatively long periods of stability (equilibrium) are punctuated by short periods of more radical, revolutionary change. I believe that most organisational change researchers would now agree that this is no longer the case and further progression into the information age has meant that very few industries operate within a long term, stable business operating environment. Although many different change models and approaches have been developed by academics, consultants and practitioners, none has yet to be accepted as a standard that can be used for all change interventions. Bold (2011) argues that there is no right or wrong theory for change management. It is not an exact science. However, through the ongoing research and studies by the industry’s leading experts, a clearer picture of what it takes to lead a change effort effectively will continue to emerge. Andriopoulos & Dawson (2009) agree that in the case of organisational change, there remains considerable debate over the speed, direction and effects of change and on the most appropriate methods and concepts for understanding and explaining change. Kanter, Stein & Jick (1992) found that it would be very difficult for a single solution or approach to meet all the types of changes required and to take into account all of the required aspects as organisations are fluid entities. In an attempt to provide a more broad solution, Stace & Dunphy (2001) proposed a situational approach or framework for change. They argued that there is no single path to successful change implementation that holds true in all situations. This framework however has been criticised by Andriopoulos & Dawson (2009) for neglecting the role of organisational politics and the internal power relationships within organisations as shapers of the organisational change process. Pettigrew (1985) presented a holistic, contextual analysis approach providing a multi-level approach to encapsulate the complexities of change management. Pettigrew argued that strategic change is a continuous process with no clear beginning or end point. However, Buchanan and Boddy (1992) argued that the richness and complexity of the multi-level analysis presented by Pettigrew, while comprehensive, it did little to simplify or clarify the processes of change and thereby rendered the research as largely impenetrable for the organisational practitioner. Change within an organisation is ongoing and involves many variables which are covered by different change models, processes and frameworks. Variables include the type of industry, the geographical location, the organisations size, the style of management leadership, the capability of the people involved, the organisational culture, the local and global economic environment, timing in regard to other events, the organisational structure and many more. This list is not meant to be exhaustive, but demonstrates the length and breadth of variables to be taken into account when assessing and managing change. Senior (2002) argues that the trigger for internal change is often in response to external influences which then links the internal and external drivers for change. Often, the change strategy or mechanism used by an organisation is chosen by the change manager and may not necessarily meet the needs of the organisation. This can lead to the change manager selecting an approach that may have worked before, that they feel comfortable with, or that suits their personality. This may not be however, what the organisation really requires. For example, a change manager may have had previous success utilising a consultative and collaborative approach which would take time to fully consult with all impacted parties while the organisation may actually require a fast, dictatorial type approach due to it losing market share which is putting the very existence of the organisation at risk. Kanter (1983) notes that managers sometimes make strategic choices based on their own area of competence and career payoff. A model of change strategies that seeks to develop our understanding of change processes is unfortunately restricted if it excludes considerations of anything other than management as some sort of ‘black box’ wherein environmental fit is sought. Stace and Dunphy argue that change managers need to develop a varied behaviour repertoire rather than remain fixed on a particular approach to change. They argue the compelling need for in our modern economies to create and build more dynamic and innovative corporations which can compete successfully in global terms. – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – â€⠀œ – – – – – – – – – – – – – Remember that change involves people, is instigated by people and controlled by people. There are many internal and external influences and forces that affect change but the interests of the change agents themselves and their political interests must also be considered. You cannot expect a change manager to ignore their own self-interest when making rational decisions. (Dunford 1990) Stace and Dunphy argue that the critical requirement for longer term viability and success in the corporation of the future is the ongoing development of what is increasingly being referred to as organisational capabilities or corporate competencies. These are capabilities for the flexible initiation of new strategies and environmental responsiveness that reside in the corporation itself rather than only in the capabilities and skills of the individual members. This will allow organisations to respond quicker to changes and effectively make change management part of the organisational culture. Change would then be regarded as ‘business as usual’. Many of the change approach methods, tools and techniques proposed by researchers and practitioners have overlapping ideas and cover a lot of the same ground. Rather than working independently towards defining improvements to existing ideas or new ideas, it may be more beneficial to take a collaborative approach and create an international standard for change or a recognised body of shared knowledge that could be used as a guide for organisational change.

Female Employee Orientation At Fairview County Public Library

A male employee saw an opportunity to be promoted at his workplace Fairview County Public Library. There are currently 516 employees, including 163 librarians at Fairview Library. Recently the male employee applied to be a supervisor; however, most of the positions are currently held by female and minority employees. Fairview County Public Library conducted a study of the library staff. The study revealed men make up 25% of the branch librarians. The library needs to implement an affirmative action plan that would consider gender as one component of the decision when promoting librarians. Analysis The male employee decided to apply for the supervisor position at the library because he felt he was qualified and had worked there for numerous of years. Although the male employee considered himself qualified for the job, he and his other colleagues feel they do not have the same opportunities as do the women and minorities. Three out of thirty supervisors in the library branch are male. So to think the male employee had a chance of being promoted was slightly small. The library would need to implement an affirmative action plan to prevent future claims or lawsuits by their employees The plan would consider gender as one component; however, affirmative action is not primarily just one component. The plan should reflect gender, race, and ethnic profile. The male employees should know, â€Å"an applicant does not necessarily have to be a minority or a female to be placed in a job†Show MoreRelatedAdvancing Effective Communicationcommunication, Cultural Competence, and Patient- and Family-Centered Care Quality Safety Equity53293 Words   |  214 Pagesand Survey Methods, The Joint Commission Robert Wise, M.D., Vice President, Division of Standards and Survey Methods, The Joint Commission Joint Commission Mission The mission of The Joint Commission is to continuously improve health care for the public, in collaboration with other stakeholders, by evaluating health care organizations and inspiring them to excel in providing safe and effective care of the highest quality and value. The inclusion of an organization name, product, or service in a Joint

The Great Gatsby by F. Scott Fitzgerald - 1393 Words

F. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where it would remain a common topic of writing to this day. Far below the partying and drinking front of F. Scott Fitzgerald lay a common man who wrote from the heart, and held nothing back. On September 24, 1896 in a quiet neighborhood of St. Paul Minnesota, Francis Scott Key Fitzgerald was born to Edward Fitzgerald and his wife, Mollie McQuillan Fitzgerald. Edward was from a wealthy old family in Maryland with relations to F. Scott’s namesake; Francis Scott Key. Mollie was a wealthy dau ghter of a native St. Paul family with extensive capital resources and social connections that extended across much of the northern Midwest (Lovelady, 1). The young couple had had two daughters before the birth of their son, but the first had died at age one, and the second at age three. F. Scott had one younger sister that survived, Anabelle, and she lived a long, complete life (Bruccoli, 11). F. Scott was often sick as a young child, and the family made frequent trips to the doctor (Bruccoli, 15). TheShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. 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After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around thatRead MoreThe Great Gatsby By F. Scott Fitzgerald992 Words   |  4 PagesThe Jazz Age was a period of great economic, social, and political change happening in the 1920’s. The Great Gatsby by F. Scott Fitzgerald, however, sees in this a time of boundaryless death, and urban decimation. The Great Gatsby is modeled towards the death of the American dream during the 1920’s. Based on the happening of the 1920’s, this model is certainly reasonable. F. Scott Fitzgerald and The Great Gatsby use the motifs of materialism, carelessness, and decay seen in the 1920’s in order to

Kant s Ethical Theory Of Abortion Essay - 1266 Words

Philosophy 5. What do you think Kant’s ethical theory tells us about the morality or immorality of abortion? Is it clear what utilitarianism tells us about abortion or euthanasia? Throughout the previous thirty-eight years ago since the U.S Supreme Court legalized abortion as a medical procedure, the topic of abortion has spurned several heated debates both socially and politically. In such a heightened contemporary context, it would be rather appropriate to consider the moral application of Immanuel Kant’s philosophy, one of the greatest minds in the eighteenth centuries, to the enduring morality debate over abortion. Setting the discussion regarding the morality and immorality of abortion within the Kantian ethics framework provides one with a view that transition from the frequently inflammatory pro-choice and anti-abortion discussion points and towards a deep lucid, philosophical argument of such a controversial topic. Kant’s ethical theory regarding the immorality of a bortion highlights that every individual is endowed with some sense of dignity and respect. Based on Kant’s theory, all human behaviors as well as actions are done simply because are considered the right and appropriate things to be done. Additionally, people’s behaviors and actions are weight in terms of their moral appropriateness instead of any other terms or grounds. Kant would assert that the act of abortion is definitely immoral considering the fact that killing another person is illegal and thusShow MoreRelatedAn Overview Of The Ethical1407 Words   |  6 Pagesï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Abortion: An Overview of the Ethical ï ¿ ¼Ã¯ ¿ ¼11/1/2015 Randy St.Cyr PHIL200 Introduction to Ethics Dr. Carrie Pettermin Issues ï ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼Ã¯ ¿ ¼ ï ¿ ¼Ã¯ ¿ ¼ÃƒËœÃ¯Æ'Ëœ Various philosophers through the centuries have had a tremendous impact on the way modern society thinks. ØïÆ'Ëœ Friedrich Nietzsche (1844-1900) influenced modern thinking with his â€Å"God is dead† philosophy. This meant that there was no longer any room for God in an enlightened and civilized society. ØïÆ'Ëœ John Stuart Mill (1806-1873) helped popularize the philosophy ofRead MoreThe Ethical Issues Of Abortion1847 Words   |  8 PagesVarious ethical issues result from abortion, however the main one s to be discussed are regarding whether abortion is considered the taking of human life, the mental state of a woman becoming a mother, and whose decision is it to determine whether they should be permitted. Ultimately, the most significant concepts surrounding abortion relate to the Value of Human Life and The Principal of Individual Freedom. The Value of Life refers to the idea that our lives are a basic ownership. Every personRead MoreCritically Evaluate Medical Ethics And Legal Issues1263 Words   |  6 Pagesmedical ethics and legal issues that govern good patient care. 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Normative ethics is a branch of philosophical ethics that investigates the set of questions that arise when considering how one should morally act. (Meriam Webster Dictionary, 1) Utilitarianism and deontology have often been discussed throughout the history of ethics, and both have had many adaptations of the concepts. Utilitarianism is defined as a doctrine that theRead MorePlanned Parenthood : A Funded Program1712 Words   |  7 Pagesstages. Also, accessible birth control leads to a decline in abortion rates because less unwanted pregnancies exist. Not only does birth control prevent pregnancy but also provide women with actual health benefits including: a decreased risk of ovarian cancer, help with ovarian cysts and help with painful menstrual cycles.1 THE SEPARATION OF RELIGION AND GOVERNMENT A specific service provided by Planned Parenthood is abortion. 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Transportation and Distribution Asian Pacific Breweries

Question: Discuss about the Transportation and Distributionfor Asian Pacific Breweries. Answer: Introduction The purpose of this paper is to analyses how effective Heineken Asian Pacific has been to the market by transporting its product within Singapore and to other countries in Asia. The paper analyses the transport method used by the company and recommending on other methods which can be used to produce a high yield. The paper also reviews the carrier criteria used by t Heineken Asian Pacific and recommend on the best carrier system to be used for shipping and distributing different products of the business, and finally, the relationship management of the carrier is analyzed and recommendations for good relationships, Heineken Asian Pacific Asian Pacific Breweries (APB) which changed its name to Heineken Asian Pacific is an Asian breweries company founded in 1931 at Malayan Breweries Limited in a partnership between Fraser and Neave and Heineken International. It was renamed Asian Pacific Breweries APB 1n 1989, and in 2013, it merged with Heineken International and gotten its present name. The company sells over 40 variants and beer brands in 14 countries in the Asian Pacific, and it controls almost 30 breweries (Taveekitikun, 2008). APB has breweries in Mongolia, Singapore, Laos, India, Sri Lanka, Thailand, Malaysia, New Caledonia, China, Vietnam, Solomon Island, New Zealand, and Papua New Guinea. The company controls the beer market in many of the Asia Pan Region, mainly in New Zealand, Papua New Guinea, Singapore, Cambodia, Malaysia, and China. In China, the beer continues to gain the market with the latest site to be established in Jia Shan, in Zhejiang Province a town close to Shanghai City. Heineken gets competition from other breweries like Guinness, Jameson, Southern Comfort and Amarula who are trying harder to get to Singapore market. There is also a threat from the soft drink like Coca-Cola and Pepsi which are a substitute for Heineken products. Incoterms Selection Consideration After the products of Heineken have been manufactured, they need a transport option on how the goods will reach the market. For the company transport strategy to be effective in chain management, they need not only to play one carrier against the other but to set good transport strategies. For the transport to be more effective, the company do not need to reduce the charge rate of delivering goods to their retailers, but they need to react to the dynamics of the business, its suppliers, operation, and clients (Carr and Stone, 2013). This strategy should be organized for the goods supplied within the nation and those being exported abroad. Heineken Asian Pacific has developed strategies to ensure that all their services are delivered to their retailers and their foreign branches. They have a large truck of Lorries which enable them to deliver their products all over Singapore, and their procurement department is well organized to ensure the quality of the service is achieved. As the company operates across Asia and other products in another part of the world, they ensure that the products requested from other parts of the world are shipped the following business day after the order is placed (Cavusgil, et al, 2014). However, for the transportation to be more efficient, the business should practice the following recommendations: Quick Services The company must ensure that their products are delivered faster so that good customer relation is maintained. Heineken will make their operations fast and accurate Employee Welfare The company will treat their employee carefully so that the system is continuous. Such that no more expenses is spent in recruiting and orientation but the same employee are used making the process first. Maintaining the employees will also increase the morale. SWOT Analysis The company should do the SWOT analysis to identify their strength, weaknesses, opportunity, and strength. They should capitalize on strength and opportunities. They should work on their weaknesses and also to avoid the threats. This will make the company relevant and competitive in the market. Customer Requirements The supply chain entails the movement of product from the producer to retailer to the customer. Therefore, Heineken Asian Pacific must implement policies that will meet the need of the customer. Customers value time and efficiency of the company hence the aspect of transportation is very vital for Heineken Asian Pacific (Rushton, et al, 2014). Shipment must move Timely Customer demand for their delivery to be shipped as per their preference. They need the product on the specified date, by the carrier of their choice, in proper shipping package method and full, both shipped delivered in good order and complete. When Heineken Asian Pacific have a transportation program that can deliver all this, customers will be satisfied with the arrangement of the company, and they will have competitive advantage over its competitors (Joshi, et al, 2014). CFR-CIF: This is the cost and freight-Cost, insurance and freight incoterm As a seller, you must be aware of the shippers liability for delivering well to the terminus. These incoterms are risk-free and recommended though they are competitive. They allow the company to manage the cost of international shipping to the ship cost-effectively and the destination port. This enables the company to compare and to get good rates from freight forward (Setamanit and Pipatwattana, 2015). DDP-DAP This is the Incoterm for Delivery Duty Paid-Delivered at Place Here the good are delivered to the warehouse of the customer or the nation of destination. The company is responsible for the good and everything that happens to the good before it is delivered to the warehouse. Therefore, they should be aware and able to manage possible complexities of the task. The delivery company can deliver to the company with poor road network or prone to the terror attack. The country can also have many restrictions causing the delay in delivery of goods. Carrier Selection Criteria The transport selection goal of the company is to: Maximize its survive To operate in the lowest transit cost possible The transport management of Heineken Asian Pacific must address specific shipping issues and choose a mode that favors the company in terms of cost, rates, and services offered by competitors, special needs, the possibility of the item being damaged, delivery delay, loss, and instructions of the client. In choosing the mode of transport, there are four principal that guides people and the company Comparison of other available firms offering the same transport system. The transport manager must ensure that the shipment characteristics is matched with the appropriate mode of transport. Speed and reliability of the method must also be considered before shipment is done. Carrier selection of the firm is to enable the firm to review the firm with cost cutting and service improvement. Mounting selection criteria service related/traffic related / shipper related/ Formation of good selection process that will take an interest in the company cost objectives and the customer Methods of Selection There are four selection models that Heineken Asian Pacific can use to select the best transport method they include: cost trade off, judgment, systematic selection 1 and distribution, models Judgement In this method, the transport manager identifies the vital factors affecting transport mode and transport problems from the shortlist of the available alternatives so that important features of the transport can be satisfied (Krishman, et al., 2014). The limitations of this approach are: Transport is not considered as part of distribution process, but it is considered as a service The approach only concentrates on transport, and some other essential factors are ignored The method can be biased since all the alternatives may know it be considered. The decision are made on operational availability hence the costs are not important Cost Trade Off the effect of shipping is calculated following the immediate activities and total costs. The existence of trade is recognized by this method off within many other available approaches in an attempt to assess the situation to reduce total cost. In this approach distribution system can be optimized Distribution model. Distribution approach identifies and illustrates the relationship between the composition of the distribution system at given levels, and this model is logical and mathematical. Operational conditions and practice are stimulated through this approach (Setamanit and Pipatwattana, 2015). Measuring and Benchmarking Heineken Asian Pacific should know how its strategies and carriers are working. This can be done using two approaches. The first mean is measuring, comparing standards and performance. The company should check the set standard, and how it performs such that when the standards are higher than performance, then the business must pull up and when the performance is higher than the standard then the business must put more effort to maintain and come up with strategies on how to maintain that Benchmarking means learning how other companies work. Carrier Relationship management The goal of the organization is to satisfy its customers by building a good reputation and providing good services. This can be achieved by following the customers instructions and delivering in time. Heineken Asian Pacific cannot achieve these goals single handed, but they need the support of carriers. The company has engaged in with many carrier services to ship their products making it more reliable and efficient but for this to be effective and the company to use lesser cost in shipping their products, they need to engage one reliable carrier service (Setamanit and Pipatwattana, 2015). Heineken Asian Pacific should choose the mode of shipping their products. When the order is being placed, the company should have the options of how urgent is the order so that they can choose suitable mode to ferry the demand. They should put in place cargo planes to ferry urgent orders in abroad and cargo Lorries to ship the orders within the country. They should also check on their transit time to ensure that the customer is satisfied as the vision of the business. This will create good relationship when the deadline is achieved. Carrier Relationship The number of carriers trying to meet with your business makes the business to develop the strategy for shipping. Frequent shipping also promotes the approach of the business. When the business supplies many items outside the country, it will attract the attention of other carrier services which will want to work for the business. Heineken Asian Pacific should not divide the business among many carriers instead it should work with one reliable carrier service. The carrier service should not be changed all the time because it will fracture the business of the company, lavage position, and negotiations. The second v will not be able to develop carrier alliances which need the business to acquire carrier chain services. Developing supply chain available programs requires a contribution of the carrier service and that of the company. Transport creates a competitive advantage for the company; therefore, it must be responsive (Graham, 2013). Effective carrier relationship enables the carrier to advocate on behalf of the client. The two interdepend on each other hence it is important to have a healthy relationship. Without the carrier services, the business is unable to ship its product and to earn the profit, and without the company, the carrier company will have nothing to ship hence the business will be useless. Due to this the relationship between the businesses must be strong. The benefits the company can get from strong relationship are The current shippers can get discount from the company The rapport between the two will last for long, and they will aim in achieving their goals The company will be updated in case of any emerging issue hence they will be prepared The company can cost save by getting freight data and the analysis of shipment and give on time shipment report and capacity report. The rapport can be strengthened by reaching shippers even when it is not the time to negotiate freight rates (Grimm, 2015). Conclusion In conclusion, transporting products to the warehouse and the retailers from the manufacturing plant in the region, within the country and international can value to half of the company logistic costs. When the cost of international sourcing and the transportation to the customer are added, then the costs can be much higher. Therefore the company needs to use transportation management solution that gives the company the resource and visibility at a low cost. This is done whether the carriers are managed, a dedicated fleet is created, and reliability and control over the movement of the product to the customer are needed the company must ensure that they use effective transport system that will enable the goods to reach their destinations. This can be chosen by analyzing the type of good to be shipped and how agent the goods are (Taveekitikun, 2008). It is also recommended that before the DDP-DAP incoterm is used the carrier company must know the topography of the area and the road network system. Also, the relationship between the supplier and the cargo company must be maintained so that the services provided might be easy and first. It is advisable that the supplier engages few companies which can provide them with better services rather than be gaining many corporations and not creating a good rapport (Johnson, 2015). References Carr, I., Stone, P. (2013). International trade law. Routledge. Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., Rose, E. L. (2014). International business. Pearson Australia. Choudhary, D., Shankar, R. (2013). Joint decision of procurement lot-size, supplier selection, and carrier selection. Journal of Purchasing and Supply Management, 19(1), 16-26. Graham, A. (2013). Understanding the low cost carrier and airport relationship: A critical analysis of the salient issues. Tourism Management, 36, 66-76. Grimm, C. M. (2015). Low Cost Carriers: Emergence, Expansion and Evolution. In Journal of the Transportation Research Forum (Vol. 54, No. 2, pp. 117-118). Transportation Research Forum. Johnson, E. (2015). 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