Atlantic Computer free essay sample

Our recommendations are based on an assessment of the # points of relative differentiation between the Atlantic Bundle and its next best alternative, Ontario Computer’s Zink Server: * First-order savings from $3866. 00-$932. 00 vs. the Zink server: one Atlantic Bundle (Tronn server optimized with the PESA software) performs at four-times the speed of a single Zink server. At this rate, a prospective Zink customer can potentially save as much as $3866. 00 by purchasing the Atlantic Bundle. Jowers recognized the difficulty of selling the one-to-four†. Even using his more conservative â€Å"two-to-four† selling proposition, the Atlantic Bundle still saves the prospective Zink customer $932. 00. * Second-order savings up to $6000. 00 per year: because of the performance enhancements available with the Atlantic Bundle, prospective customers will benefit from significantly reduced costs for electricity (estimated at $500 per year vs. We will write a custom essay sample on Atlantic Computer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page $1000. 00 per year for the Zink), reduced software license fees ($1500 per year vs. $3000. 00 per year for the Zink) and labor costs savings of ($2000 per year vs. $4000. 00 for the Zink). We believe the first- and second-order effects present a powerful selling proposition for prospective Zink customers. However, it’s still vitally important that Jowers take additional steps to educate the market about these relative advantages and thus exercise a â€Å"show and tell† approach to marketing product. Key considerations in the decisions related to marketing and selling approach include: * Complexity: The basic server market is relatively commoditized with sharp price competition. Buyers typically expect that any software utilities associated with the management of basic servers will be provided free of charge. Jowers will have to demonstrate the unique benefits of the bundle approach through its marketing messages (sales scripts, advertising, case studies, etc. ) * Trialability: While it’s not been discussed as part of the case, Jowers should consider conducting a â€Å"proof of concept† with pilot customers. This process will provide production-level data on system performance which will serve to booster Atlantic’s credibility as it seeks to convey the value of the PESA software as a utility worth paying for. Observability: This will be a significant hurdle for Jowers. Because companies typically consider their network infrastructure confidential and proprietary information, Atlantic will need to negotiate case studies and endorsements as part of its pilot program to ensure that the performance results can be shared through its marketing efforts. 2. Approximately how much money over the next three years will be left on the table if the firm were to give away the softw are tool for free (i. e. , status quo pricing) versus choosing another pricing approach? We believe Matzer is likely to respond positively to the $2934. 00 pricing strategy we have recommended for the following reasons: * The price point recoups Atlantic’s development costs of $2 million within the first three years * Atlantic has established a recognizable brand reputation for top-notch, highly reliable products and superior post-sales support. The premium price is consistent with these â€Å"intangibles† and further differentiates Atlantic from the Ontario in the basic server market since Ontario has chosen to compete exclusively on price. This price point will generate an estimated $ $51,279,412. 44 in additional revenue within the first three years, a portion of which could be dedicated to supporting Atlantic in extending and solidifying its brand in the basic server market. * Jowers has developed an identifiable target customer profile, businesses in the web-server and file-sharing application segments whose business model and technology requirements a re a perfect fit for the PESA’s server performance optimization approach. With this segmentation in hand, Jowers will be able to target marketing messages to the unique needs of this target audience, gaining greater credibility and traction with the market as Atlantic looks to build its brand. 4. How is Cadenas sales force likely to react to your recommendation? Cadena’s sales team will likely be skeptical about the line extension as well as the extent to which selling the Atlantic Bundle will impact them from a revenue and bonus perspective. Today, the team is exclusively dedicated to selling high-end Radia servers to enterprise clients. Their typical price point is more than four times the price we are recommending – averaging $11,000 per Radia server. The sales team will need to be convinced that there’s a benefit to them to invest time in selling the Tronn/PESA bundle. The team will likely react positively to the effort Jowers has invested in identifying the unique problem that the Atlantic Bundle solves for prospects and that he has taken the additional effort to research and profile the ideal target customer. This will allow them to save time and focus their efforts on clients for whom the Atlantic Bundle has a persuasive story, and will also allow them the flexibility to offer the Tronn server as a standalone product without the PESA product. The sales team is accustomed to offering software tools for free, so this flexibility will likely provide a level of comfort within the team about the new offering and new markets that Atlantic is looking for them to penetrate. 5. What can Jowers do to get Cadenas hardware-oriented sales force to understand and sell the value of the PESA software effectively? Jowers has a number of options when considering how to warm the sales team to the concept of selling the value of the PESA software: * Because 30 percent of the sales team’s compensation is incentive-based, Jowers could offer a bonus for all Atlantic Bundle sales for the first year after product introduction. The incentive will need to be structured in a way that provides a compelling up-side, above the current total compensation the team is eligible to receive. Otherwise, if the team believes that the pie isn’t getting bigger, just being sliced a different way, the team will not sell the bundle.

The Flag of the United States of Mexico

The Flag of the United States of Mexico There have been a few looks for the flag of Mexico since its independence from Spanish rule in 1821, but its overall look has remained the same: green, white and red and a coat of arms in the center that is a nod to the Aztec Empires capital of Tenochtitlan, formerly based in Mexico City in 1325. The flag colors are the same colors of the national liberation army in Mexico. Visual Description The Mexican flag is a rectangle with three vertical stripes: green, white and red from left to right. The stripes are of equal width. In the center of the flag is a design of an eagle, perched on a cactus, eating a snake. The cactus in on an island in a lake, and beneath is a garland of green leaves and a red, white and green ribbon. Without the coat of arms, the Mexican flag looks like the Italian flag, with the same colors in the same order, although the Mexican flag is longer and the colors are a darker shade. History of the Flag The national liberation army, known as the Army of the Three Guarantees, officially formed after the struggle for independence. Their flag was white, green and red with three yellow stars. The first flag of the new Mexican republic was modified from the armys flag. The first Mexican flag is very similar to the one used today, but the eagle is not shown with a snake, instead, it is wearing a crown. In 1823, the design was modified to include the snake, although the eagle was in a different pose, facing the other direction. It underwent minor changes in 1916 and 1934 before the current version was officially adopted in 1968. Flag of the Second Empire Since independence, only on one occasion has the Mexican flag undergone a drastic revision. In 1864, for three years, Mexico was ruled by Maximilian of Austria, a European nobleman imposed as the emperor of Mexico by France. He redesigned the flag. The colors stayed the same, but golden royal eagles were put in each corner, and the coat of arms was framed by two golden griffins and included the phrase Equidad en la Justicia, meaning   Equity in Justice.† When Maximilian was deposed and killed in 1867, the old flag was restored. Symbolism of the Colors When the flag was first adopted, the green symbolically stood for independence from Spain, the white for Catholicism and the red for unity. During the secular presidency of Benito Juarez, the meanings were changed to mean green for hope, white for unity and red for the spilled blood of fallen national heroes. These meanings are known by tradition, nowhere in Mexican law or in the documentation does it clearly state the official symbolism of the colors. Symbolism of the Coat of Arms The eagle, snake, and cactus refer back to an old Aztec legend. The Aztecs were a nomadic tribe in northern Mexico who followed a prophecy that they should make their home where they saw an eagle perched on a cactus while eating a snake. They wandered until they came to a lake, formerly Lake Texcoco, in central Mexico, where they saw the eagle and founded what would become the mighty city of Tenochtitln, now Mexico City. After the Spanish conquest of the Aztec Empire, Lake Texcoco was drained by the Spanish in an effort to control continuous lake flooding. Flag Protocol February 24 is Flag Day in Mexico, celebrating the day in 1821 when different rebel armies joined together to secure independence from Spain. When the national anthem is played, Mexicans must salute the flag by holding their right hand, palm down, over their heart. Like other national flags, it may be flown at half-staff in official mourning upon the death of someone important. Importance of the Flag Like people from other nations, Mexicans are very proud of their flag and like to show it off. Many private individuals or companies will fly them proudly. In 1999, President Ernesto Zedillo commissioned giant flags for several important historical sites. These banderas monumentales or â€Å"monumental banners† can be seen for miles and were so popular that several state and local governments made their own. In 2007, Paulina Rubio, famous Mexican singer, actress, TV hostess, and model, appeared in a magazine photo shoot wearing only a Mexican flag. It created quite the controversy, although she later said that she meant no offense and apologized if her actions were viewed as a sign of disrespect of the flag.

Global history Essay Example | Topics and Well Written Essays - 1000 words

Global history - Essay Example The fall of the German Empire led to the Weimar Republic. The Social Democratic Sweden government endured through this period, but it must be noted that Sweden remained neutral in WWI. The United States implemented the New Deal, which made the government more involved in American life. The common theme across the world was bigger government in an effort to help citizens. As Hobsbawm points out, the diverse bigger government might have had as many negative effects as positive ones. Around the first of the twentieth century, in Russia, Imperialism was dying. Out of the ashes of WWI, the October Revolution was born. With Tsar Nicholas busy fighting the Germans in WWI, the Revolutionaries gained enough power to topple the Tsar’s government. Hobsbawm speculates â€Å"Tsarist Russia, but for the accident of the First World War and the Bolshevik Revolution, would have evolved into a flourishing liberal-capitalist industrial society† (p. 56). WWI caused the Bolsheviks to gain power, thus forming a bigger communist government out of the former Imperialistic Russia. The Great Slump made communism even more appealing to the Russia people. Communism was based on Karl Marx’s theories. Marx believed in equality among the masses. In a Marxist society, all workers should benefit equally from combined labor. The Russians believed communism would bring equality and prosperity to all citizens at first. In turn Russians believed communism was superior to capitalism (Hobsbawm, p. 56). The problem according to Hobsbawm was state communism betrayed socialist ideals from the beginning (p. 58). Any liberal or democratic aspects of Marxism were excluded by Lenin from the start. By the time Stalin came to power, communism was twisted away from Marx’s original concept of a socialist society. If the Russians had known the direction communism was taking, history might be different. As it stands, a strong government

Psychology project Essay Example | Topics and Well Written Essays - 3250 words

Psychology project - Essay Example Sternberg goes on to elaborate that compassionate love consists of liking without sexual desire. He traces compassionate love to humanities biological heritage. The extreme helplessness of a human infant who cannot even hold his/her head upright for the first five months and needs the support of an elder care giver who nurtures his life guided primarily with the feelings of compassionate love for the completely vulnerable and helpless organism that man is at birth. So the perpetuation of the species to a large extent is dependent on the compassion and care our older care givers gave us to enable us to survive. Sternberg states that compassionate love results from both intimacy and commitment - (minus the passion). Compassion is an unconditional love rather like the love God has for humanity or like the brotherly/sisterly love shared by homeless people who share a deeper caring for each other even though they are not related. By its very definition compassionate love in my view is important as it will act as an anti-dote to fight terrorism and the senseless hatred of people who are different. More then any other kind of love, compassion is the one type of love that will facilitate a perpetuation of the species because, the more compassion we have for each other, the less likely we are to bump each other off. Robert Sternberg's triangular theory of love states love has three components- 1) Intimacy 2) Passion 3) Commitment. Various combinations of these result in different types of love. For example, a combination of intimacy and commitment results in compassionate love. According to Sternberg compassion is a more durable form of love as it is based on the two elements of commitment as well as intimacy, while love that is based on a single element, like say, passion is more likely to fizzle out with time. In this paper we will examine various theories on love to try and better understand the nature of love in general and compassionate love in particular. Biology of Psychology Here is the idea- 'Natural selection' offers the advantage of survival and so is more likely to be practiced by future generations. Darwin states, "can we doubtthat individuals having any advantage, however slight, over others,would have the best chance of surviving and of procreating their kind On the other hand, we may feel sure that any variation in the least degree injurious would be rigidly destroyed. This preservation of favorable variations and the rejection of injurious variations, I call Natural Selection."(Darwin, 1859, Natural Selection, The Origin of Species,) It could be that when we fall in love

A Good Man is Hard to Find Essay Example for Free

A Good Man is Hard to Find Essay In Flannery O’Connor’s story A Good Man is Hard to Find the title illustrates the changing times and how progressively from the grandmother’s perspective, the future is quite different from the past; in which the grandmother believes that the past presented people with a much simpler way of life and the future is not as decadent and is too complex. The title also refers to the interchange between the grandmother and the Misfit at the end of the story. The Misfit is a man who was has recently escaped from prison. When the grandmother and the Misfit meet up on a country road after the grandmother’s family has been in a car wreck the Misfit and his gang take care of the family, with the Misfit killing the grandmother last. The title of the book bears relevance to this in a foreshadowing manner in that the ideals that the grandmother tries to uphold and apply to the Misfit bear no relevance in reality; for her, the title connotes that the past is unattainable; a good man is hard to find means that the world is changing rapidly and her reference towards life is outdated. For the Misfit the reader can foreshadow how the title connotes his childhood and how he simply was borne bad and that the object of a good man being hard to find entails the psycho-socio-balance that cannot exist rightly in any man seemingly. Furthermore, the title foreshadows in a way how the world has lapsed in faith; both the grandmother and the Misfit have a lack of faith in anything, and as O’Connor has written the story she adds in her touch of personality, If you would pray, the old lady said, Jesus would help you. Thats right, The Misfit said. Well then, why dont you pray? she asked trembling with delight suddenly. I dont want no hep, he said. Im doing all right by myself. (O’Connor A Good Man is Hard to Find 11). Thus, when the Misfit admits that he likes who is, or at least does not want to go around changing who he is, it is O’Connor’s omission that there is no such thing as a saint, as a good man and thus the impetus for the title is found, and all of the foreshadowing can be found in this title for the reader. The theme of the book is progression; progress from a former state of being to a later state of being which is shown succinctly with the car trip, the drive down the country road to a house which does not exist in that state and finally with the family facing their death at the pistol end of the Misfit and his gang. It is through this theme of progression that the reader may also connote foreshadowing because with this progress, the family cannot expect to stay the same, and since the grandmother is a character so set in her ways, the only way for her to change in the story is through death. This theme of progress goes into detail with the characterization of the Misfit. The Misfit, like the grandmother denies the theme of progression, which is also a foreshadowing in the story as the reader knows the Misfit’s character will not change and thus, will kill the family, because if he doesn’t kill the family it’s a sign of progression and change. While the grandmother clings wholeheartedly to the past, the Misfit does this as well. The grandmother changes by dying and the Misfit stays the same by killing the grandmother and the family. I call myself The Misfit, he said, because I cant make what all I done wrong fit what all I gone through in punishment. (O’Connor A Good Man is Hard to Find 11). Thus, the Misfit is stating that his future does not match his expectations, and his progression as a person has stalled and his stuck being the Misfit which incidentally is a name he designed and applied to himself to further exemplify that he is without development and surely, as represented in O’Connor’s story a man without hope of change. O’Connor’s story subsequently allows the reader to find out that what the grandmother and Misfit’s true crime is that they fear change and thus that is their sin. O’Connor’s story is a tale told about redemption; or rather the lack of redemption. Neither the grandmother nor the Misfit feel morally remiss about their actions or their attitude towards things, such as crime and killing for the Misfit and racism and prejudices for the grandmother. By allowing these characters to be recalcitrant toward the theme of progression she is making the characters human which is not often done in novels or short stories. O’Connor’s approach to characterization makes for the story to have a lot of gumption in its writing style and subject matter. By including the ‘dirtier’ side of life, such as biases and murdering O’Connor is allowing the story to shape within a paradigm of humanity which must by its nature be inclusive of both good and bad, and O’Connor is an expert in the writing of the yin and yang as it were. Work Cited O’Conner, Flannery. A Good Man is Hard to Find. Harvest Books, New York. 1977.

Dryness and Spiritual Decay in The Waste Land Essay -- T.S. Eliot Wast

Dryness and Spiritual Decay in The Waste Land      Ã‚  Ã‚  Ã‚   T.S. Eliot peppers "The Waste Land," his apocalyptic poem, with images of modern aridity and inarticulacy that contrast with fertile allusions to previous times. Eliot's language details a brittle era, rife with wars physical and sexual, spiritually broken, culturally decaying, dry and dusty. His references to the Fisher King and mythical vegetation rituals imply that the 20th-century world is in need of a Quester to irrigate the land. "The Waste Land" refuses to provide a simple solution; the properties of the language serve to make for an ambiguous narrative and conclusion, one as confusing and fragmented as Eliot's era itself.    Eliot wastes no time drawing out the first irony of the poem. In the first lines of "The Burial of the Dead," the speaker comments on Jesus' crucifixion and Chaucer while using brutal sounds to relate his spiritual coldness in a warm environment. In "The General Prologue" to The Canterbury Tales, Chaucer poetically writes "Whan that April with his showres soote/ The droughte of March hath perced to the roote,/ And bathed every veine in swich licour,/ Of which vertu engrendred is the flowr" (Norton Anthology to English Literature, sixth edition, vol. 1, p.81). For "The Wasteland's" speaker, "April is the cruellest month, breeding/ Lilacs out of the dead land, mixing/ Memory and desire, stirring/ Dull roots with spring rain" (Norton Anthology of Poetry, fourth edition, p.1236, lines 1-4). The harsh "c's" and muted "d's" throughout point to the speaker's disenchantment with a world full of paradoxes and dichotomies. The "mixing" of "Memory and desire" only hurts him, as do all the verbs , which Eliot places at the ends of their lines to int... ...o present ideas and to withhold personal interaction, it is difficult to read "The Wasteland" without questioning authorial intent. Is the Fisher King in the last stanza, written in the first person, possibly the poet himself, come to rescue us in Nietzschean ÃÅ"ber-Mensch form? Though he would certainly argue against the validity of such a self-enlarging statement (or maybe not), Eliot must have written "The Wasteland" with some hopes that it would somehow end his land's drought. In this sense, then, the writer is a type of Fisher King, and the new ritual is not vegetable harvesting, but writing.    Works Cited: Abrams et al. The Norton Anthology of English Literature, sixth edition, vol. 1. New York: W. W. Norton & Company, Inc., 1993. Ferguson et al. The Norton Anthology of Poetry, fourth edition. New York: W. W. Norton & Company, Inc., 1996.   

Change Management †the One Right Way Essay

However the offer is often illusory, for particular change approaches usually apply to particular situations, and simple solutions sometimes ignore the complexities of real life. (Stace and Dunphy, 2001, p 5) To utilise a single change approach is to assume that all organisations, all situations and all internal and external variables and influences remain constant. It applies the same logic to all changes without consideration of the many and varied influencing factors. I generally agree with the statement presented by Stace and Dunphy but am interested in the reasons underlying the requirement for simple, easy and fast change interventions. Are managers and change agents lazy and only looking for simple solutions? Does management consider change unimportant? Do management really believe that a single solution is going to work in every case? What is behind this trend? Bold (2011) suggests that change itself is becoming the only constant or ‘business as usual’ in the modern business environment. With technological advancements over the past 10 years, organisation now have the ability to access, collect and process enormous amounts of business data very quickly. This has provided management with the ability to understand the current health of their organisational processes and track against set goals and targets quickly and accurately. Previously, managers may have waited for end of month or end of quarter reporting from all business units to be collated and presented to gain an accurate understanding of the current business position and gauge the results from previous decisions made. Now, when a manager wants to make a change, they want it implemented as soon as possible so they can assess the impact of the change. Due to the high amount of change occurring in modern organisations and management’s requirement for immediate solutions, I believe that pressure is placed onto the change agents to provide solutions, often without the resources or time to perform adequate analysis to plan and implement the best change approach. As Bold (2011) suggested, change is becoming ‘business as usual’ and management may expect change managers to be able to develop a change process (i. e. the one right way), in the way that other parts of the organisation develops other repeatable ‘business as usual’ processes. Corporate competencies for change management constitute the critical capacity that is needed to create a learning organisation which is flexible, dynamic and adaptable in a rapidly changing and volatile environment. (Turner and Crawford 1998) As recent as the 1990’s, research was being undertaken by Romanelli & Tushman (1994) that proposed an alternate viewpoint. Their punctuated equilibrium paradigm argues that relatively long periods of stability (equilibrium) are punctuated by short periods of more radical, revolutionary change. I believe that most organisational change researchers would now agree that this is no longer the case and further progression into the information age has meant that very few industries operate within a long term, stable business operating environment. Although many different change models and approaches have been developed by academics, consultants and practitioners, none has yet to be accepted as a standard that can be used for all change interventions. Bold (2011) argues that there is no right or wrong theory for change management. It is not an exact science. However, through the ongoing research and studies by the industry’s leading experts, a clearer picture of what it takes to lead a change effort effectively will continue to emerge. Andriopoulos & Dawson (2009) agree that in the case of organisational change, there remains considerable debate over the speed, direction and effects of change and on the most appropriate methods and concepts for understanding and explaining change. Kanter, Stein & Jick (1992) found that it would be very difficult for a single solution or approach to meet all the types of changes required and to take into account all of the required aspects as organisations are fluid entities. In an attempt to provide a more broad solution, Stace & Dunphy (2001) proposed a situational approach or framework for change. They argued that there is no single path to successful change implementation that holds true in all situations. This framework however has been criticised by Andriopoulos & Dawson (2009) for neglecting the role of organisational politics and the internal power relationships within organisations as shapers of the organisational change process. Pettigrew (1985) presented a holistic, contextual analysis approach providing a multi-level approach to encapsulate the complexities of change management. Pettigrew argued that strategic change is a continuous process with no clear beginning or end point. However, Buchanan and Boddy (1992) argued that the richness and complexity of the multi-level analysis presented by Pettigrew, while comprehensive, it did little to simplify or clarify the processes of change and thereby rendered the research as largely impenetrable for the organisational practitioner. Change within an organisation is ongoing and involves many variables which are covered by different change models, processes and frameworks. Variables include the type of industry, the geographical location, the organisations size, the style of management leadership, the capability of the people involved, the organisational culture, the local and global economic environment, timing in regard to other events, the organisational structure and many more. This list is not meant to be exhaustive, but demonstrates the length and breadth of variables to be taken into account when assessing and managing change. Senior (2002) argues that the trigger for internal change is often in response to external influences which then links the internal and external drivers for change. Often, the change strategy or mechanism used by an organisation is chosen by the change manager and may not necessarily meet the needs of the organisation. This can lead to the change manager selecting an approach that may have worked before, that they feel comfortable with, or that suits their personality. This may not be however, what the organisation really requires. For example, a change manager may have had previous success utilising a consultative and collaborative approach which would take time to fully consult with all impacted parties while the organisation may actually require a fast, dictatorial type approach due to it losing market share which is putting the very existence of the organisation at risk. Kanter (1983) notes that managers sometimes make strategic choices based on their own area of competence and career payoff. A model of change strategies that seeks to develop our understanding of change processes is unfortunately restricted if it excludes considerations of anything other than management as some sort of ‘black box’ wherein environmental fit is sought. Stace and Dunphy argue that change managers need to develop a varied behaviour repertoire rather than remain fixed on a particular approach to change. They argue the compelling need for in our modern economies to create and build more dynamic and innovative corporations which can compete successfully in global terms. – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – â€⠀œ – – – – – – – – – – – – – Remember that change involves people, is instigated by people and controlled by people. There are many internal and external influences and forces that affect change but the interests of the change agents themselves and their political interests must also be considered. You cannot expect a change manager to ignore their own self-interest when making rational decisions. (Dunford 1990) Stace and Dunphy argue that the critical requirement for longer term viability and success in the corporation of the future is the ongoing development of what is increasingly being referred to as organisational capabilities or corporate competencies. These are capabilities for the flexible initiation of new strategies and environmental responsiveness that reside in the corporation itself rather than only in the capabilities and skills of the individual members. This will allow organisations to respond quicker to changes and effectively make change management part of the organisational culture. Change would then be regarded as ‘business as usual’. Many of the change approach methods, tools and techniques proposed by researchers and practitioners have overlapping ideas and cover a lot of the same ground. Rather than working independently towards defining improvements to existing ideas or new ideas, it may be more beneficial to take a collaborative approach and create an international standard for change or a recognised body of shared knowledge that could be used as a guide for organisational change.